There’s no doubt that eCommerce data is essential for informed decision-making as a brand.
However, the importance of attribution in that marketing equation is often overlooked.
That’s why the Solve team sat down with Jordyn Casaus, Director of DTC Marketing at Crown Affair. In under three years, the innovative hair care brand has scaled to 15+ full-time employees, a loyal digital customer base, and a successful partnership with Sephora — thanks in part to a high-ROI marketing strategy.
Who is Julie and Ramy Brook? Julie Lefkowitz is the Vice President of Global eCommerce and Digital Marketing at Ramy Brook, a contemporary women’s wear brand. Julie has a background in biotech, but her true passion lies in fashion. With experience at Urban Outfitters and Opening Ceremony, Julie joined Ramy Brook, quicky transforming the business […]
Who is Ju and Hero Cosmetics? Ju Rhyu is the founder and CEO of Hero Cosmetics, a skincare brand focused on providing effective and accessible acne solutions. Launching in 2017 on Amazon with only one product, the Mighty Patch, Hero Cosmetics has seen explosive growth. A box of the Mighty Patch sells every two seconds! […]
Solve had the pleasure of hosting a roundtable discussion with three incredible panelists: Jordyn Casaus at Crown Affair, Julie Lefkowitz at Ramy Brook, and Brigid Foster at Soludos. Some of the topics we touched on included how to balance intuition vs data driven marketing, pivoting during COVID, and the best way to spend on paid customer acquisition. For those […]
Who is Josh? Josh Kaplan, CEO of New Republic, is an entrepreneur that has been involved in fashion his whole life. From helping grow Buck Mason into a leading US menswear brand to disrupting the casual sneaker industry with New Republic, his experience is vast. Josh certainly knows a thing or two about succeeding in […]
Who is Éva? Éva Goicochea, founder and CEO of maude, has created a world class company which is disrupting the sexual wellness industry, and in doing so, breaking glass ceilings and redefining an often ugly and sexist competitive landscape. Her success is evident. One of only 10 Latinx female founders in consumer goods to have […]
Earlier this week, we had the pleasure of hosting our first ever roundtable discussion with three incredible founders: Emma Lewisham at Emma Lewisham, Abigail Cook Stone at Otherland, and Éva Goicochea at maude. Discussion ranged from paid social, holiday promotions, the impact of iOS15, discounting, how to find positives from shipping delays, to the power […]
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