Who is Ju and Hero Cosmetics?
Ju Rhyu is the founder and CEO of Hero Cosmetics, a skincare brand focused on providing effective and accessible acne solutions. Launching in 2017 on Amazon with only one product, the Mighty Patch, Hero Cosmetics has seen explosive growth. A box of the Mighty Patch sells every two seconds! The skincare darling has expanded its portfolio to 30+ products and is sold in every top US retailer across physical and online channels. Having recently been acquired by Church & Dwight for $630m, it is clear that Ju is on track for industry domination.
Who is Solve?
Solve is the data engine for e-commerce. We are the first real time data warehouse and CDP platform that is owned by the customer as opposed to 3rd party SaaS.
Solve’s team are primarily based in NZ with a mixture of Kiwi and US based founders including Guy Horrocks, Neil Capel and Nick Gundry.
We’re working with DTC brands to help them make smarter decisions and accelerate revenue growth through first-party data collection.
Guy Horrocks, Co-Founder of Solve
What is the podcast?
We started the Solve KYC: Know Your Customers podcast to give a behind the scenes look at how some of the best consumer focused entrepreneurs succeed. We’re not just focused on inspiring stories, we want to help share insights and tips of how they’ve built their businesses and ultimately succeed.
Highlights from the episode
1. DTC isn’t always the most profitable channel
Ju chose an unconventional channel by launching her business on Amazon. But to this day it is still the most profitable channel for the brand!
“The ROAS that we see on Amazon is way beyond anything that we’ve seen on Facebook and Instagram”
2. Look to the market for product innovation
Ju looks at what her competitors are doing to and also analyses customer searches on Amazon. Solve is able to provide you with information on what your customers are searching for on your DTC storefront!
“We look at the search results on Amazon and also use that to inform our own product innovation”
3. Understand how customers enter your brand
Of course, marketing is important, but sometimes the products themselves act as the best acquisition tool.
“[After purchasing Mighty Patch] 75% of those people go on to buy a different product in our product portfolio”
Interested in leveraging your data? Please get in touch with us for a chat here.
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