DTC brands spend up to 90% of their marketing budget attracting new customers. This places significant pressure on every onsite feature and test (between time spent, money invested, and, if the test goes astray, opportunities lost). So, how can you ensure you invest in the right tests? Steal the strategies top brands already rely on. […]
When we launched Solve, we set out to build a data platform that empowers eCommerce businesses to make informed, impactful decisions. We’ve been lucky to work with contagiously ambitious founders at brands like Crown Affair, Cariuma, and Ramy Brook — helping them accelerate growth like never before. The best part has been building those valuable […]
With the introduction of intensive privacy laws and iOS 14.5, brands must adapt to the changing data landscape to continue winning customers. That’s why we sat down with Felipe Araujo, Chief Digital Officer at CARIUMA. He’s responsible for the sustainable sneaker brand’s revenue growth, digital experience, and customer touchpoints ranging from paid ads to owned […]
Getting data you can trust in this challenging eCommerce landscape with Solve Over the last few years, brands have faced hurdle after hurdle, from a pandemic drastically altering consumer habits to privacy laws and iOS 14.5 upsetting everything we know about digital marketing. These challenges have highlighted, if not exacerbated, the need for eCommerce teams […]
The explosion of ecommerce has changed the landscape of retail and created new opportunities and challenges. Read on to learn more about how three companies in the footwear industry have used data to develop their businesses and for some top tips to increase revenue as an online retailer. New Republic LA based New Republic is […]
At Solve, we’re fortunate to be working with leading modern beauty brands by helping them collect first party data to generate insights about their customers and products. First party data allows brands to make better decisions across the value chain regarding products, formulas, packaging and better customer targeting. Below we’ve highlighted five key beauty brands […]
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