Getting data you can trust in this challenging eCommerce landscape with Solve

Over the last few years, brands have faced hurdle after hurdle, from a pandemic drastically altering consumer habits to privacy laws and iOS 14.5 upsetting everything we know about digital marketing. These challenges have highlighted, if not exacerbated, the need for eCommerce teams to have clear and thorough access to meaningful data. This is no longer simply a requirement for growth, but even for daily operation.

Here at Solve, we see brands across every category investing in reliable first-party data (and top-of-the-line data tools, such as our own) over third-party platform reporting. As a result, they get more accurate data, make better-informed business decisions, and receive measurable benefits to their top-line revenue and cash savings. 

Let’s unpack how brands secure data accessibility and grow with Solve. 

Countless brands struggle with fragmented, inconsistent data

Fragmented data is unfortunately the norm in eCommerce. Too many marketing teams are forced to rely on disparate systems (some new Solve users come to us with 20+ tools in their data stack). Yet, these data sources are still inconsistent, impossible to audit, and therefore difficult to trust.

Solve customers are all-too familiar with the discrepancies between revenue figures in Shopify and, for instance, Google Analytics. As they grow, the traditional solution has been to throw additional analytics tools or even full-time engineers at the problem  — only to find the same results, now with an even more complicated system. The cycle repeats itself and drains company resources — sometimes to the tune of $1+ million per year. 

Without reliable data on performance, brands are at a loss when it comes to decision-making. One Solve user reported Google Analytics showing twice the revenue they actually had, which led to uninformed and ultimately expensive choices. They couldn’t trust any of their data — certainly not enough to make crucial decisions around spending. 

Solve empowers brands with accurate, unified data

With Solve, brands can say goodbye to fragmented data. Thanks to the infrastructure we’ve created, analysts, developers, and marketers alike can make smarter business decisions with one accurate, unified data set. 

What elevates Solve over other analytics products is its unique combination of depth and accuracy. When Google Analytics reports an incorrect or inconsistent number, brands can’t drill down to the source of it. Conversely, every metric reported by Solve is built up from trackable events and raw data, right down to individual pageviews. 

When we call Solve data transparent, we mean it. Brands can trust and follow every number — from the digits on their dashboard down to how the information was collected, stored, and calculated. As a result, Solve customers report three common benefits: 

1. Accurate, trustworthy data

Thanks to the cutting-edge software behind Solve, brands can rest easy knowing they have accurate, trustworthy, and centralized data. Even more, all of this data is first-party — completely owned by our users. 

They no longer click between multiple platforms to compare inconsistent reports. Instead, brands are confident that the numbers they see are the truth. On the off chance that a metric feels too good to be true, it is always possible to drill down to the raw data beneath it. 

2. Smarter business decisions

With accurate reporting and insights through Solve, brands are empowered to make confident, better-informed business decisions at every turn. 

In some cases, our data uncovers growth opportunities they may have never otherwise considered. For instance, some Solve users have to track the performance of hundreds (if not thousands) of unique SKUs. As a result, consistent fan-favorites that aren’t immediate best-sellers are forgotten. Fortunately, Solve identifies SKUs that are well-loved by new, high value buyers — letting these brands source inventory and advertise accordingly. 

For many clients, Solve is even making it to the boardroom. Brands have leveraged our metrics to keep executives, investors, and other key advisors in the loop, speaking to their level of trust in Solve data. 

3. Impressive metric growth

Equipped with accurate reporting, brands can attribute spend efficiently, identify more high-intent customers, and better recapture abandoned carts to ultimately boost sales, revenue, and top-line growth. At the same time, Solve’s centralization and ease of use saves resources by eliminating the need for new full-time hires or numerous data vendors. 

Solve helps brands spend and scale with confidence

To grow efficiently, every eCom brand returns to one question: “Which products should I market to which customers through which channels?” In a landscape rife with macroeconomic struggles and unreliable third-party data, Solve empowers you to answer this question with confidence. Your brand deserves better than disparate data solutions. Demo Solve today to see what a centralized, universal data engine can do for your business.